Bionic is the first ionic mascara for longer, stronger and more voluminous superpower lashes! The specially engineered no-clump brush gently coats lashes with a revolutionary long-wearing, water-resistant formula for a high-impact lash in just one sweep. Aloe, wheat protein, silk and olive oil strengthen and condition. The jet black shade intensifies and defines for ultra-lush, look-at-me lashes.

The primary ingredient in Bionic is a chain molecule with a positive charge. The friction caused by sweeping the mascara brush across lashes causes a negative charge. Since opposites attract, the positively charged formula adheres to the negatively charged lashes for a dramatic effect that lasts all day.