Exclusive finds with a new theme each month.
Our director of creative projects shares what she’s into.
Stay updated with a steady stream of new info.
Anastasia Soare is highly regarded as Hollywood's go-to expert on balance, proportion and natural beauty through her use of innovative ingredients and techniques. Professional makeup artists, beauty editors and the biggest beauty bloggers look to the Anastasia Beverly Hills brand as the authority on brow and eye beauty.
In 1997, Anastasia opened her first salon in Beverly Hills, which quickly became the premier beauty destination for supermodels and actresses alike. While growing her client base, Anastasia began to craft her own unique method of shaping eyebrows, different than any other technique in the field. This method, named the Golden Ratio®, relies on the human eye's inclination to sense that objects in correct proportion are naturally beautiful, and quickly became renowned for its transformative powers in enhancing the entire brow and eye area. In the years following, Anastasia went on to create the largest assortment of award-winning eyebrow products in today's market.