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In London in 1760, James Creed founded the House of Creed, which fast became a favorite with the Court of England and soon with Queen Victoria herself. In a short time, the Queen appointed the House of Creed as the official supplier of fragrance to the Crown. Creed quickly became the fragrance of choice for many courts of Europe: from Emperor Napoléon III and Empress Eugénie of France to Franz Joseph and Elisabeth of Austria-Hungary to Queen Maria Christina of Spain. Creed's creations were recognized in the highest courts of Europe for their quality, refinement and originality.
With a very selective clientele, Creed continued to craft masterpieces of olfactive creativity and innovation. The deft hand of the Creed family created more than 200 exclusive perfumes over the years. In 1970, sixth-generation master perfumer Olivier Creed made his creations and those of his family available to the public for the first time.
Today Olivier Creed personally seeks out the purest elements from around the world with which to craft his perfumes. The infusion technique (now abandoned by the modern perfume industry) enables him to preserve the originality of his family's timeless fragrances. In turn, Creed manufactures an unrivaled product through its unique infusion process and by using the finest essences and natural ingredients. The components are weighed, mixed, macerated and filtered by hand in the highest tradition of the House's founder, James Creed.