In 1982, founders Per and Winnie Enevoldsen opened a jeweler's shop on Nørrebrogade in Copenhagen to sell the beautiful pieces they imported from Thailand. As demand grew, they began creating their own designs, including a customizable charm bracelet with "one charm for every unforgettable moment in a woman's life."

Today, the full range of PANDORA jewelry consists of more than 1,600 unique designs that inspire women to express their individuality. Devoted wearers enjoy the ability to customize their bracelets by selecting from hundreds of charms—in hand-finished sterling silver, 14k gold, Murano glass and exotic wood—that can be easily added, thanks to a patented threading system.

Women come in a variety of shapes, sizes and colors, yet they are all the same in one fundamental way: Each has a story to share—a personal collection of special moments worth celebrating, no matter how large or small. PANDORA jewelry lets each woman celebrate those moments with designs as unique as her life.