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Beating the Bridge to Beat Diabetes
Nordstrom Beat the Bridge to Beat Diabetes is an athletic race and fundraiser for JDRF (Juvenile Diabetes Research Foundation), the largest global charitable supporter of Type 1 Diabetes (T1D) research. Nordstrom has partnered with JDRF for 31 years to raise funds that help cure, better treat and prevent T1D.
A Community Experience
Beat the Bridge started in 1983 when a group of Nordstrom employees saw a colleague's young son receive a diagnosis of T1D. Today the competitive race and fundraiser is one of Seattle's most popular events, attracting more than 10,000 annual participants. After 31 years, Beat the Bridge has become one of the largest athletic events of its kind in the country, and continues to thrive thanks to the participation of the people of Seattle and beyond the Northwest.
Beat the Bridge shows how we can come together as a community to create something bigger than what we can do alone.
-Leslie Martin, Northwest Regional Manager
T1D is an autoimmune disease in which a person's pancreas stops producing insulin, a hormone that enables people to get energy from food. It occurs when the body's immune system attacks and destroys the insulin-producing cells in the pancreas, and can strike both children and adults at any age.
"It's amazing what we can do as a team, and we are humbled to partner with JDRF for 31 years," said Leslie Martin, Nordstrom Northwest Regional Manager and honorary co-chair of the event. "Beat the Bridge shows how we can come together as a community to create something bigger than what we can do alone—the event's success speaks to Northwest culture of service and dedication to one another."
With the continued support of local companies and community leaders, we will continue to help JDRF fund research to improve the lives of all those living with T1D.
More than $13 Million Raised Since 1983
Since its inception, the event has raised more than $13 million to support JDRF. The goal for Beat the Bridge 2013 is to raise more than $1.5 million.
Each year, JDRF and Nordstrom volunteers donate more than 5,000 hours to Beat the Bridge to Beat Diabetes. This year, Nordstrom employees will fundraise in teams from 14 full-line stores, 11 Rack locations and seven corporate departments, the largest Nordstrom store participation to date.
About the Races
Beat the Bridge consists of an 8K run and wheelchair race, a 4-mile walk, a 1-mile fun run, and the Diaper Derby for toddlers. It is called Beat the Bridge because the course travels over Seattle's University Bridge, which is raised during the race. Those who don't beat the bridge must wait with a live band and prizes to pass the time before the bridge comes back down. After a few minutes, the bridge lowers and everyone can finish the race.
For more information about Nordstrom Beat the Bridge to Beat Diabetes or to register, please visit 31st Annual Beat the Bridge to Beat Diabetes FAQ.
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