Good Things Come in Sustainable Packaging

Updated packaging allows Brown Shoe Company to reduce the impact its products have on the environment.

We know that our products, stores and supply chain all have a significant impact on the environment. That's why we're working hard to do what we can to make Nordstrom a more sustainable business. Part of that is collaborating with vendors and suppliers that are taking similar steps, like Brown Shoe Company.

There are many more environmentally friendly options that are available today, especially when it comes to packaging.
—Clay Jenkins, senior vice president of sourcing for Brown Shoe Company

An Environmental Leader

With more than 130 years in the business, Brown Shoe Company is a global leader in the footwear industry. The company's not only responsible for some of our favorite brands, like Sam Edelman, Via Spiga, Franco Sarto, Naya, Naturalizer and Dr. Scholl's, but it also has an industry-leading commitment to minimizing its environmental footprint.

"We are always looking for ways to improve our packaging to help the environment," said Clay Jenkins, senior vice president of sourcing for Brown Shoe Company. "There are many more environmentally friendly options that are available today, especially when it comes to packaging."

One of the ways Brown Shoe Company is doing this is by addressing one of the biggest sources of waste when it comes to shoes—packaging. All Brown Shoe Company packaging components are made from 50% to 100% recycled materials; no virgin materials are used. When we use the word "packaging," we're talking about a lot more than shoeboxes—though Brown Shoe Company is minimizing the impact of its shoeboxes by using soy-based ink. Packaging also includes the many materials you can find inside a shoebox:

  • Paper Stuffing (also known as "dunnage"): This paper is responsible for protecting the shoes, ensuring they look as good as new when you receive them. Brown Shoe Company uses recycled material for this and is reducing the amount that goes into each box by 7%.
  • Shoe Inserts: The plastic rods you may find in your shoes is important in helping them maintain their shape. Since plastic isn't the most eco-friendly material, most Brown Shoe Company brands have swapped them for bamboo inserts.
  • Moisture Prevention: Gone are the days of the small silicon bags that were tossed into each shoebox. Instead, you'll now find a green, rectangular Micro-Pak® stuck to the inside of the box. The Micro-Pak® is better for the environment and for protecting your shoes.

In addition to addressing the packaging across its entire family of brands, Brown Shoe Company also created Naya, a brand that's built on the idea that shoes can leave a softer footprint on the environment. Whenever possible, Naya uses environmentally preferred materials, such as leathers manufactured in Leather Working Group–rated factories; water-based adhesives; footbeds containing recycled materials; nickel-free hardware; boxes made of 80% recycled paper; and reusable shoe bags. All that, plus a stylish and on-trend look? We're sold.

Committed to Corporate Social Responsibility

This environmental work fits into Brown Shoe Company's comprehensive approach to corporate social responsibility (CSR). The company takes a similar approach throughout other parts of the business. Whether it's providing a great workplace for employees, supporting nonprofit organizations that make a difference in Brown Shoe Company communities, or maintaining strong and transparent governance practices, it's clear that Brown Shoe Company is working toward having a positive impact.

"We're so proud to partner with Brown Shoe Company, a company that's taking real steps forward in reducing the impact their business has on the environment," said Linda Peffer, director of corporate social responsibility at Nordstrom. "By incorporating corporate social responsibility across each of its many popular brands, Brown Shoe Company is setting an excellent example for the entire industry."

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