Foundation Guide

Your perfect match: foundations and foundation finder guide.

Discover the formula that gives you the benefits you want, whatever your skin tone. With hundreds of shades and expert tips from our Beauty Stylists, we've got you covered.

Need help finding the right shade? Live chat with a Beauty Stylist or make an appointment at a store near you.

Liquid foundations.

Transform your skin with the right formula. Liquids provide the most variety, whether you need hydration, oil absorption, a natural look or maximum coverage.

Powder foundations.

Looking to take away shine? Try a powder foundation—a great option for a velvety, matte look that's long wearing and easily buildable.

Cushion compacts.

Portable liquid makeup for touchups and layering whenever you need it—just press the sponge to release the foundation and apply for a soft, natural finish. For extra coverage, apply with a face brush.

Foundation multitaskers.

Need a bit less coverage? Tinted moisturizers provide much-needed hydration and sheer coverage, along with a healthy glow. Beauty balms and color-correction creams prime, brighten, rejuvenate and even out skin tone.


Primers instantly perfect your skin by reducing the look of lines, pores and wrinkles. The end result is a smooth finish that makes for easy makeup application. Your foundation will look flawless and last hours longer.

To erase dark circles and brighten your eyes, go half a shade lighter than your natural color. Choose a silky-smooth texture that will ensure there's no creasing, even when layering.

To hide blemishes, choose an opaque concealer that adheres to your skin and accurately matches your skin tone. It should have enough coverage to conceal, without looking thick and cakey.

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