G-Star and Pharrell Williams present RAW for the Oceans.

A collaborative effort between Pharrell Williams and G-Star, RAW for the Oceans represents an eco-friendly capsule collection of jeans, hoodies, T-shirts and caps. This limited-edition lineup is made with fibers of recycled ocean plastic produced by sustainable textile company Bionic Yarn, where Pharrell is Creative Director.

G-Star and Pharrell Williams present RAW for the Oceans.
The oceans are filling up with plastic and ruining the neighborhood. G-Star and Bionic Yarn invite you to dress responsibly by buying products made with sustainable materials.
This isn't your dad's polyester. It's a revolutionary new eco-thread sourced from PET plastic bottles recovered from the oceans and blended with cotton or wool to create soft, strong fibers.
G-Star and Pharrell Williams present RAW for the Oceans.
G-Star and Pharrell Williams present RAW for the Oceans.
At least 40 million pounds of plastic are floating in the North Pacific Ocean alone. As this manmade waste breaks down, it ends up in most marine life—and ultimately in our food chain.
G-Star and Pharrell Williams present RAW for the Oceans.
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