Guidelines for Endorsers


Social media gives customers another way to talk to each other and Nordstrom and share feedback. We want to ensure that customers who see Nordstrom advertising messages (ads, blog posts, Facebook, Twitter or other posts) have a clear understanding about where those messages originated.


That means if you have a connection to Nordstrom, for example if you were invited to a special event, received free product, or work for us, that connection must be disclosed in your endorsement if it is not otherwise apparent so a customer knows the context of your statement.


These Guidelines for Endorsers apply to anyone who blogs, writes, endorses or otherwise promotes Nordstrom in connection with some benefit from us. Endorsers include people and entities engaged by Nordstrom directly, as well as through third parties (e.g., blogger affiliate networks).


It’s up to you how you disclose the connection to Nordstrom but it should be clear and obvious to your reader. For example, you might say “Nordstrom gave me X” in your blog post or, on Twitter, you might include a hashtag such as #ad #paid or #nordstromad. When in doubt, disclose.


If you engage third parties who endorse Nordstrom (e.g., advertising agencies and blogger networks), be sure the third parties understand their responsibilities and agree to these Guidelines for Endorsers before the engagement begins. Monitor the endorsements made by third parties you engage to be sure they appropriately inform our customers of connections to Nordstrom.


We hope you will share your honest beliefs and experiences, and we look forward to hearing from you.


3/1/13