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Style Gets Eco-Savvy
Today's eco-savvy consumer is looking for environmentally friendly products and services in virtually every corner of life, and clothing is no exception. Our Holistia brand fits the bill.
As the sustainability movement grows, organic and sustainable products have become increasingly important to our customers. When we asked our customers back in 2008, they told us they'd like to see us do more in terms of environmentally friendly products and packaging. With that directive, we set out to establish several Nordstrom private-label brands that would offer our customers sustainable, high-quality and fashionable products. Holistia, which offers women's apparel, legwear and socks, is one of those lines.
Holistia offers customers accessible, stylish clothing made from organic cotton and other sustainably produced fabrics with the impeccable quality that is a Nordstrom hallmark. "Customers choose Holistia first and foremost because it's a beautiful product, it's comfortable and feels luxurious," said Red Godfrey, Creative Director at Nordstrom Creative Studio. "She can also feel good about buying it because it is made from organic, sustainable materials and she won't need to compromise great style."
Beauty and versatility
The fabrics used to produce Holistia clothing integrate a minimum of 50 percent sustainable/renewable materials, one of which, quite often, is organic cotton. We love organic cotton's great versatility: it's sophisticated yet simple, both comfortable and stylish, perfect in layers or on its own. These characteristics fit perfectly with our team's goal of designing beautiful pieces that are timeless with clean lines and a relaxed, casual fit. And because the cotton used in Holistia apparel is always organic, our customers know they are making an environmentally responsible choice.
Organic cotton is the fabric of choice for many sustainable clothing designers. It is biodegradable and renewable, and it's hypoallergenic—perfect for people with sensitive skin or allergies. A natural fabric, organic cotton improves air circulation by absorbing moisture and drawing heat away from the skin to keep the wearer cool and dry. When processed, less than 10 percent is lost or deemed unusable. It's also beautiful and versatile—just what we wanted for our Holistia brand.
A healthier world
Because the smaller details are just as important to us and our customers as the bigger ones, the hangtags used on Holistia apparel are also sustainably produced and made from 90 percent post-consumer waste in the form of recycled plastic beverage bottles. The tags are shipped in packaging made from 100 percent recycled cardboard and printed with soy and vegetable ink.
Our Holistia line offers customers an environmentally friendly clothing option without any sacrifice of style, beauty or comfort—a true win-win.
Shop for HOLISTIA.
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