OUR CURRENT STORIES ON SUPPORTING OUR COMMUNITIES

Nonprofits We Support

Making a Difference, One Lipstick at a Time

Making a Difference, One Lipstick at a Time

Whether it's a perfectly timed doorbell ring, a buzzer-beater to win a tied game, or the school bell to end class, there are lots of ways we've all been "saved by the bell." At the M⋅A⋅C counter in our Downtown Seattle store, a bell ring means something a little different—a life-saving donation to the M⋅A⋅C AIDS Fund.

We love this program because it enables us to partner with customers to give back and help address an issue that impacts every community.
—Rachel Delgado, M⋅A⋅C Counter manager, Nordstrom Downtown Seattle

Creating the M⋅A⋅C AIDS Fund

Since 1994, the M⋅A⋅C AIDS Fund (also known as MAF) has been dedicated to helping people affected by HIV and AIDS, regardless of their age, race or gender. The MAF provides essential funding and support to organizations that are addressing the battle with HIV/AIDS around the world.

What makes the MAF unique is the work it's doing to highlight the link between poverty and HIV/AIDS. By focusing on programs that deal with the most marginalized, stigmatized and under-heard victims, MAF has been able to improve the services that are made available to these underserved populations. These programs include:

• Providing stable housing, an essential component to ongoing access to healthcare;
• Addressing the unique needs of older people living with HIV/AIDS;
• Supporting harm reduction programs, such as syringe exchanges; and
• Delivering programs and services that are aimed specifically at women, a group that's at increased risk of contracting HIV/AIDS.

To date, MAF has invested more than $315 million in groundbreaking HIV/AIDS programs, which makes it the largest corporate, non-pharmaceutical supporter of HIV/AIDS services. How'd they do it? It's all thanks to a tube of lipstick.

VIVA GLAM

To provide funding for the MAF, M⋅A⋅C created VIVA GLAM, a line of bright and bold lipsticks and lipglasses. Every cent of the selling price of VIVA GLAM goes toward helping men, women and children who are living with or affected by HIV/AIDS.

In 2013, Nordstrom donated $1.1 million to HIV/AIDS organizations from the sales of M⋅A⋅C VIVA GLAM products, bringing our grand total to $12 million since 1997. "We love this program because it enables us to partner with customers to give back and help address an issue that impacts every community," said Rachel Delgado, M⋅A⋅C Counter manager at our Downtown Seattle store. "We wanted a fun way to recognize our customers who participate, which is why we ring the bell and cheer after every VIVA GLAM purchase."

And while one lipstick or lipglass might not seem like much, each can have a really big impact. Just one VIVA GLAM purchase can provide:

• 8 individually tailored, nutritious, home-cooked meals for a person living with HIV/AIDS
• 1 month of public transportation for a woman to travel to and from doctors' offices
• 1 HIV-prevention workshop conducted by a health educator
• 1 pair of shoes for a child orphaned by HIV/AIDS
• 233 male condoms or 23 female condoms
• 1 rapid oral HIV test
• 18 personalized birthday cakes to be hand-delivered to a person living with HIV/AIDS on his or her birthday

According to the MAF website, "The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was, and continues to be, the signature and the heart and soul of the company."

Interested in picking up a VIVA GLAM lipstick or lipglass? Visit your local Nordstrom M⋅A⋅C counter or head to Nordstrom.com.

other news:

A DIFFERENT KIND OF SERVICE

We're fortunate to have a number of veterans working at Nordstrom, and we benefit from the many unique skills and experiences
they bring to our teams.Read More

LOOK GREAT & GIVE BACK

New Nordstrom brand Treasure&Bond gives back by donating a percentage of net profits to nonprofits that empower women and
girls.Read More

'TIS THE SEASON FOR GIVING

Once again, we're partnering with our customers, New Balance and the nonprofit organization Shoes That Fit to make the holidays brighter for kids in need across the
country.Read More

REDUCING SHIPPING IMPACTS THE SMARTWAY

By participating in the EPA's SmartWay® Transport Partnership, we're able to identify and lessen the environmental impacts of moving our merchandise around the country.Read More

Ordinary Women Doing Extraordinary Things

Through screenings of The Empowerment Project documentary, IndieFlix and Nordstrom are encouraging girls and young women to
dream big.Read More

Facing Breast Cancer Together

Nordstrom is proud to support Young Survival Coalition (YSC), which provides resources to young women diagnosed
with breast cancer.Read More

Our Restaurants: Local, Healthy & Eco-Friendly

Looking for a restaurant that features both fresh, healthful ingredients and environmentally-friendly practices? You don't have to
look too far. Read More

Higg Index to Measure Sustainability

Nordstrom is part of the Sustainable Apparel Coalition, a group of apparel and footwear industry leaders, who have come together to create the Higg Index – a new tool for measuring product sustainability.Read More

Making Good Use of Waste

The Nordstrom team at our Fulfillment Center processes thousands of customer orders each day. They also generate a lot of waste, which has a big impact on
the environment.Read More

Saving Energy Reaps Rewards

Customers who visit the Nordstrom Tacoma Mall store might notice a cling on the door as they enter the store that says "This building is an Energy Star building."Read More

Biggest Loser Is a Winner

How much weight can you lose in 13 weeks? That was the challenge presented to employees at our Southern California
distribution center.Read More