Taking Care of Our Communities: Beat the Bridge

Beat the Bridge to Beat Diabetes.

For more than three decades, Nordstrom has partnered with the Juvenile Diabetes Research Foundation (JDRF) to host Nordstrom Beat the Bridge to Beat Diabetes. The event was started in 1983 by Nordstrom employees after their coworker's son was diagnosed with type 1 diabetes (T1D). Since then, it's raised more than $19.5 million, including the $1.5 million raised from the 2016 event.


"Beat the Bridge has grown into the largest fundraiser for our JDRF chapter, and the largest event of its kind for JDRF nationally," said Teri Yoder, Development Director for the JDRF Northwest Chapter. "Our ultimate goal is to live in a world without T1D. These funds will help us make that possible through research into the treatment and prevention of the disease."


More than 10,000 participants and 800 volunteers attended this year's event, which consisted of an 8K run and wheelchair race, three-mile family walk, one-mile fun run and a toddler diaper derby. As in years past, the race course took runners over Seattle's University Bridge, which was raised during the race. Those who didn't "beat the bridge" had to wait five minutes until it was lowered again. They were kept company by a live band, prizes and lots of cheering supporters.


A number of Nordstrom employees from across the Puget Sound region, including our Seattle headquarters, participated as Beat the Bridge runners, volunteers and fundraisers. They spent the months leading up to race day hosting bake sales, all you can eat taco bars, raffles and silent auctions. Their hard work paid off as they raised more than $321,000 for the cause through their efforts.

Beat the Bridge to beat Diabetes.
34th Annual Nordstrom Beat the Bridge to Beat Diabetes

"JDRF provides research and resources that are invaluable to the children and families facing T1D every day," said Greg Holland, the Northwest regional manager at Nordstrom. "We're proud to contribute to their work and have been humbled by the support our employees and communities have provided to make this event a success year after year."


To learn more about JDRF and the work they're doing to find a cure for T1D, visit jdrf.org.