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Giving Tree Lends Hope to Kids
The holiday season is a great time to give back to the many communities that support us throughout the year. This year we're honored to team with footwear manufacturer New Balance and Shoes That Fit, a national nonprofit organization, to continue an important and beloved holiday tradition—the Nordstrom Holiday Giving Tree program.
Beginning November 25 through December 24, 117 Nordstrom Full-line stores across the country will display holiday trees with tags that customers can purchase for $20. Each tag there are nearly 12,000 in all represents a deserving child who will receive a brand new pair of New Balance athletic shoes.
"A new pair of shoes is like a chain reaction in these kids' lives," said Michele Love, national merchandise manager for Salon Shoes at Nordstrom and a board member for Shoes That Fit. "They can enjoy the playground, participate in PE class, play with other kids and concentrate on their schoolwork, without feeling cold, embarrassed or uncomfortable."
After the tags are purchased, Shoes That Fit will work with more than 200 schools nationwide to identify those children who are most in need of the new footwear. New Balance will then donate a pair of shoes ($55 retail value) to be given to a child in a local elementary school served by Shoes That Fit. A minimum of 11,550 pairs of shoes will be distributed. Nordstrom will cover the costs of unsold tags and shipping of shoes to schools.
Since 2001, the Nordstrom Giving Tree has benefited thousands of less fortunate children in our local communities. "We're supporting children who otherwise may not have the ability to celebrate the holiday season," said Michele. "This may be the only gift under their tree, so it's great to be able to bring these children a little joy at this special time of year."
"Shoes That Fit is so fortunate to have this partnership with Nordstrom and New Balance. Because of their efforts and the generosity of their customers, we will reach 12,000 children who we could not have reached otherwise," said Roni Lomeli, executive director of Shoes That Fit. "The letters and thank you notes from the children are so heartwarming. It is amazing what a simple gift a pair of shoes can do for a child's well being."
Operated by a network of grassroots volunteers since 1992, Shoes That Fit helps kids improve their self-esteem by providing them with new shoes. Shoes That Fit has provided nearly 950,000 pairs of new shoes to students at more than 1,900 schools in 40 states. The partnership with Nordstrom and New Balance will help Shoes That Fit reach more children in more places than ever before.
"New Balance is proud to join Nordstrom and Shoes That Fit to ensure thousands of kids get a holiday gift of athletic shoes this season through the Giving Tree program to help them lead more active and healthy lifestyles," said Jeff Ressa, strategic account manager, New Balance.
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