Our Current Stories on Caring for Our People
Recognizing Diverse Heritages
Throughout 2011, Nordstrom has been working with nonprofit organizations to raise awareness and funds to help address health issues facing minority communities today.
"Health and education have long been focus areas for our community support efforts, and we're honored to work with organizations that are impacting some of the most pressing health issues in our communities," says James Thomas, director of Diversity Affairs at Nordstrom. "Our approach to recognizing Heritage Months is about giving back and making a difference in the communities we serve supporting those who support us."
Partnerships for Change
As part of an initiative called "Living Well," Nordstrom has been partnering with health-focused nonprofit organizations during the months that recognize Black History, Asian Pacific American Heritage and Hispanic Heritage in 2011. A website, www.nordstrom.com/livingwell, has been updated during each of these months with opportunities for visitors to take action to learn more about specific health issues facing those communities. Nordstrom has also donated $75,000 to the organizations to support their awareness programs when people have taken action to learn more, for a total of up to $225,000 for the year.
During Hispanic Heritage Month (September 15 through October 15), we are working with the American Diabetes Association. Diabetes is nearly twice as common in Hispanics and Latinos as the general public. More than 11 percent of Hispanics in the U.S. have been diagnosed with diabetes and many more don't know they have it, making this a pressing health issue in our communities. Every time someone takes the American Diabetes Association Risk Test at www.nordstrom.com/hhm during Hispanic Heritage Month, Nordstrom will donate $5 (up to $75,000) to the Ferias de Salud-Por tu Familia program, which educates the Hispanic and Latino communities about the risk and prevention of type 2 diabetes.
During Asian Pacific American Heritage Month in May, we partnered with Hep B Free and OCA to help raise awareness about the importance of getting tested for hepatitis B. One in 10 Asian Americans (versus one in 1,000 of the general population) is chronically infected with hepatitis Bthe leading cause of liver cancer in America. For every person who completed a hepatitis B awareness quiz in May at www.nordstrom.com/apahm, Nordstrom made a $35 donation to Hep B Free. We were pleased to give the organization the full $75,000 donation thanks to the support and participation of our communities. Funds will be used for national Hep B Free efforts to help end hepatitis B and liver cancer, including public awareness, clinician education, screening and vaccination.
We also partnered with Be The Match® during Black History Month in February to help raise awareness of the need for more African American bone marrow donors, who currently represent only seven percent of the donors on the Be The Match Registry®. For every person who registered via www.nordstrom.com/bhm, Nordstrom donated $100 to Be The Match to cover the cost of adding someone to the registry and help increase the chances that people in need of marrow and umbilical cord blood transplants receive them.
Spreading the Word
During each month, the "Living Well" section of the Nordstrom website also features stories and more information about these specific health issues. Customers can also look for in-store signage and features in our catalogs. To learn more, visit www.nordstrom.com/livingwell.
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