Our Current Stories on our Products & Partners
Organic Cotton Styles Purely for Men
Natural and sustainable fabrics are a priority for today's menswear customers. Our environmentally friendly R44 collection offers contemporary and high quality styles that are also comfortable and versatile. And because organic cotton is the primary fabric used in R44 clothing, our customers know they are making an environmentally responsible choice.
"Our customers look for products that are environmentally sound, along with contemporary style. We are focused on exceeding our customers' expectation against both." —Red Godfrey, creative director at Nordstrom Creative Studio"When we began our efforts around organic and sustainable materials roughly five years ago, organic cotton was the primary fabric of choice for eco-friendly options, but it wasn't in plentiful supply," said Red Godfrey, creative director at Nordstrom Creative Studio. "Now organic cotton is more available because there's greater demand for it. And as demand has grown, the mills have become more willing to evolve their manufacturing processes to produce new textures and fabrications."
Quality head to toe
Like our exclusive Evergreen collection, R44 Rogan Standard Issue fabrics integrate a minimum of 50 percent sustainable and renewable materials, one of which is typically organic cotton. Launched during the 2010 holiday season, R44 is still in its infancy and will evolve over time. The collection is planned to include pure organic jeans, pants, T-shirts, woven and knit shirts, sweaters and outerwear.
"Our customers look for products that are environmentally sound, along with contemporary style," said Red. "We are focused on exceeding our customers' expectation against both."
"R44 is tough enough to work in, nice enough to wear out," added Eddie Curran, Men's brand manager, Nordstrom Product Group. "It's designed to attain character over time and engineered to fit well, with carefully calibrated details designed for modern living."
Easy on the environment
Organic cotton is the fabric of choice for many sustainable clothing designers. It is biodegradable and renewable, and it's hypoallergenic ? perfect for people with sensitive skin or allergies. A natural fabric, organic cotton improves air circulation by absorbing moisture and drawing heat away from the skin to keep the wearer cool and dry. When processed, less than 10 percent is lost or deemed unusable. It's also versatile and luxurious ? just what we wanted for our R44 brand.
By supporting organic farming and manufacturing, Nordstrom not only helps preserve the healthy resources of our planet, we also give our customers more earth-friendly options. R44 Rogan Standard Issue is one brand customers can feel good about wearing from beginning to end.
GIVING BACK BEFORE THE SHOPPING BEGINS
One of our most special traditions is our full-line new store opening gala, which gives us the opportunity to invest in the community even before we open our doors. Read More
A DIFFERENT KIND OF SERVICE
We're fortunate to have a number of veterans working at Nordstrom, and we benefit from the many unique skills and experiences
they bring to our teams.Read More
LOOK GREAT & GIVE BACK
New Nordstrom brand Treasure&Bond gives back by donating a percentage of net profits to nonprofits that empower women and
'TIS THE SEASON FOR GIVING
Once again, we're partnering with our customers, New Balance and the nonprofit organization Shoes That Fit to make the holidays brighter for kids in need across the
REDUCING SHIPPING IMPACTS THE SMARTWAY
By participating in the EPA's SmartWay® Transport Partnership, we're able to identify and lessen the environmental impacts of moving our merchandise around the country.Read More
Ordinary Women Doing Extraordinary Things
Through screenings of The Empowerment Project documentary, IndieFlix and Nordstrom are encouraging girls and young women to
dream big.Read More
Facing Breast Cancer Together
Nordstrom is proud to support Young Survival Coalition (YSC), which provides resources to young women diagnosed
with breast cancer.Read More
Our Restaurants: Local, Healthy & Eco-Friendly
Looking for a restaurant that features both fresh, healthful ingredients and environmentally-friendly practices? You don't have to
look too far. Read More