May 12 - June 25
Gwyneth Paltrow enjoying a picnic with friends Gwyneth Paltrow enjoying a picnic with friends outline of a flower and leaves

This month we enter the world of Gwyneth Paltrow’s goop, where modern wellness is a way of life. Discover thoughtful finds—from clean beauty and skin care to kitchen essentials and mindfulness enhancers—to nourish your whole self and elevate every day. Info & Locations

outline of a flower and leaves

Win this week’s goop Gifts

We’re giving away a set of wellness faves themed to this week’s goop-in Guide. Want in? Enter for a chance to Win.

goop-in guides

Overwhelmed? In need of a refresh? We’ve curated six weeks of expert advice, enlightening info and things we love to suit your current mood.

Week 1 Travel plus sign

goop travel products sprawled out on a bed sheet. goop travel products sprawled out on a bed sheet.

Yes, you deserve a vacation. While you’re making plans, we’ve sorted what to pack—the food, the books, the ways to save your face from that stale plane air. So, where to?

goop by Juice Beauty Discovery Set

Essential

goop by Juice Beauty Discovery Set

A carry-on friendly set of goop’s organic skin care system brings your glow on the go (because vacation photo ops are endless).

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The Tools book

Book Rec

The Tools

This New York Times bestseller—and life-changing plane-to-beach read—from goop’s resident psychotherapists Phil Stutz and Barry Michels presents five transformative techniques to get you unstuck.

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In Perspective

I love the opportunity to remind myself that we’re part of such a big world, and that there are so many different cultures, topographies, climates and foods.”

—Gwyneth Paltrow, goop Founder

Jao Face Crème

Major Moisture

Jao Face Crème

goop says:
“Brilliant on an airplaine. A blend of luxurious, powerful oils makes this ultra-rich cream deeply nourishing and hydrating for even the driest complexions.”

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Monrow Vintage Sweatpants

Comfy Pants

Monrow Vintage Sweats

Ideal for overnight flights and succumbing to jet lag upon arrival.

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Vooray Stride Cinch Backpack

Luggage

Vooray Stride Cinch Backpack

Your carry-on just got cuter.

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Lavido Alert Eye Cream

Fake Awake

Lavido Alert Eye Cream

goop says:
“This delicate, water-based miracle worker fights puffiness, dark circles and fine lines—plus it’s great under makeup.”

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Travel Tip

Ask a friend you trust where their favorite restaurant, coffee shop or boutique is, then ask someone who works there where they eat, shop and hang out. You’ll get an eclectic but local sense of a place.”

—Olivia Kim, Nordstrom VP of Creative Projects

Kesh Beauty Argan Oil Travel Pack+

Beauty

Kesh Beauty Argan Oil Travel Pack+

Hydrate skin and hair anywhere with 100% organic cold-pressed argan oil samplers that take up minimal space.

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Herban Essentials Lavender Towelettes

Must Pack

Herban Essentials Lavender Towelettes

goop says:
“Stash a pack of cleansing wipes to refresh and de-stress before you step off the plane.”

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Week 2 Busy Weeks plus sign

Chalait Matcha Tea, Supplements and other goop products to help you through busy weeks. Chalait Matcha Tea, Supplements and other goop products to help you through busy weeks.

Raise your hand if you’re overscheduled and underslept (everyone?). Here’s your survival guide for especially stressful weeks—how to stay energized, remain calm and come through victorious.

goop Wellness Balls in the Air Supplements

goop Supplements

goop Wellness Balls in the Air

goop says:
“Equal parts defense and offense, this vitamin and supplement regimen checks the boxes for you.”

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Wise Advice

I try to focus on doing one thing at a time, and, if it’s an option, prioritizing sleeping well, eating well and ending every day with a glass of wine and a hot bath.”

—Gwyneth Paltrow, goop Founder

Aromatherapy relaxation tip from Sara Panton of Vitruvi

Quick Tip

Vitruvi Lavender Essential Oil

Vitruvi co-founder Sara Panton says:
“Put three drops of lavender essential oil in the palm of your hands and rub them briskly together. Cup them over your nose and mouth, and take three deep breaths to bring the brain and body back to a more grounded state.”

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Moon Juice Brain Dust

Potent Potion

Moon Juice Brain Dust

goop says:
“Brain Dust is an enlightening edible formula alchemized to align you with the mighty cosmic flow needed for great achievement.”

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The Upside of Stress book

Reading Rec

The Upside of Stress

goop says:
“Kelly McGonigal posits that there are actually beneficial and physiologically positive types of stress, and that harnessing stress to work for you is as simple as changing your mindset.”

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Power Up

Working out in the morning, even though it’s adding another thing to the schedule, gives me more energy throughout the day. Plus, matcha.”

—Kiki Koroshetz, goop Editor

Chalait Top Grade Matcha Tea

Instant Energy

Chalait Top Grade Matcha

goop says:
“Whisk this exquisitely fine green-tea powder into hot water or warm nut milk for a stimulating, antioxidant-packed drink. Energy-wise, you get the equivalent of ten cups of regular green tea in one cup, so it‘s a great substitute for coffee.”

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Week 3 Clean Eating plus sign

Cut vegetables, fruit and mushrooms on cutting boards. Cut vegetables, fruit and mushrooms on cutting boards..

Healthy living starts with what you eat, and pro tips from goop’s food guru, game-changing kitchen tools and one indulgent dessert recipe just might change what’s on your plate.

Teforia Leaf Tea Infuser

Sip Smart

Teforia Leaf Tea Infuser

Technology meets the ancient art of tea in an advanced infuser that promises a perfect cup every time.

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Staub x Goop Cookware

Goop Exclusive

Staub x Goop Cookware

A clean alternative to nonstick cookware, this enameled cast-iron collection comes with exclusive-to-goop brass handles that make it even more appealing.

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Expert Recs

Pantry Essentials from Food Editor Thea Baumann

  • Coconut Nectar: “I use this to sweeten everything from matcha lattes to granola bars to salad dressings.”
  • Red Boat Fish Sauce: “I cook a lot of Thai- and Vietnamese-inspired dishes when I’m trying to eat clean, which means I always need a good fish sauce on hand. This one is made with only two ingredients: anchovies and sea salt.”
  • Raw Cashews: “Perfect on their own, they can also be soaked and blended into a creamy salad dressing or a vegan ‘whipped cream.’”
  • Chickpea Flour: “I’m obsessed with socca (simple pancakes made with chickpea flour, salt and water). They’re so easy to make and are a perfect gluten- and corn-free alternative to tortillas.”
  • Red Lentils: “I love how cheap and versatile lentils are. Plus, they’re a great source of protein and fiber. I often make a big batch of red lentil dahl flavored with fresh ginger, turmeric and cilantro. I’ll eat that for breakfast or wilt in spinach and top with a poached egg for lunch or dinner.”
Zwilling J.A. Henckles 8-Piece Knife Set

Goop Exclusive

Zwilling J.A. Henckels 8-Piece Knife Set

goop says:
“Zwilling has been making some of the world’s finest knives out of the same factory in Germany since the 1700s—they’re known for precise blades, comfortable handles and products that are built to last forever.”

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Food Philosophy

The global movement toward wellness suggests people are accepting autonomy over their health, and eating whole foods is an easy way to start. 'You are what you eat' really is true.”

—Gwyneth Paltrow, goop Founder

Mortier Pilon Kombucha Brewing Jar

Home Brew

Mortier Pilon Kombucha Brewing Jar

goop says:
“Make homemade kombucha as easily as making a cup of coffee.”

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It's All Easy by Gwyneth Paltrow

Cookbook

It’s All Easy

goop says:
“Featuring more than 125 delicious recipes developed specifically for the super-busy home cook, including quick and healthy breakfasts, dinner party-worthy recipes, kid favorites, and a whole chapter devoted to vegan, refined sugar-free desserts (that actually taste good!).”

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Hemsley + Hemsley Spiralizer

Kitchen Must

Hemsley + Hemsley Spiralizer

goop says:
“Effortlessly turn fresh veggies into spirals or noodles, the backbone of so many clean-eating recipes.”

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Week 4 Fitness plus sign

goop fitness products on a yoga mat. goop fitness products on a yoga mat.

Enerygy, endorphins, all-around well-being: the benefits of moving your body are hard to overstate. No matter how you get physical, we have a few ways to level up. (Boring workout? Ideas incoming.)

Yoga Zeal Moon Phases Mat

Practice Perfect

Yoga Zeal Moon Phases Mat

goop says:
“An ingenious combination of mat and towel, this mat is specially designed for Bikram, hot yoga & Pilates. It magically grips better the more you sweat.”

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Power Up

Foods to Fuel You

Pre-Workout
  • Yogurt
  • Almond butter
  • Smoothies
Post-Workout
  • Avocado
  • Cacao
  • Eggs
Pursoma Digital Detox Bath

Post-Workout

Pursoma Digital Detox Bath

goop says:
“Mineral-rich grey sea salt from France helps your body sweat, stimulates circulation, soothes stiff joints and sore muscles, and relaxes the entire body.”

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Ursa Major Hoppin' Fresh Deodorant

Gym Essential

Ursa Major Hoppin’ Fresh Deodorant

goop says:
“This refreshing, 24-hour-strong formula works on everybody.”

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Taller, Slimmer, Younger: 21 Days to a Foam Roller Physique

Reading Rec

Taller, Slimmer, Younger

goop says:
“These workouts can, quite truly, make anyone look and feel taller, thinner and more connected—and Lauren Roxburgh has a Rolodex of professional athletes to prove it.”

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Major Motivation

Exercise is an extremely important part of my life, for strength, endurance, detoxification and, probably most importantly, endorphin release.”

—Gwyneth Paltrow, goop Founder

Testimonial

It sounds counterintuitive, but exercising gives me so much energy and an incredible sense of productivity. If I can get up, have coffee, run five miles, strength train and read the news all before 7am, what can’t I get done that day?!”

—Olivia Kim, Nordstrom VP of Creative Projects

Vooray Burner Gym Bag

Bring It

Vooray Burner Gym Bag

goop says:
“A gym bag that’s actually cute.”

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bkr x goop Water Bottle

Hydration

bkr x goop Water Bottle

goop says:
“BPA-, phthalate- and spill-free, it fits most cup holders and goes in all dishwashers.”

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Week 5 Clean Beauty plus sign

goop bath and beauty products goop bath and beauty products

What’s in your makeup bag? What about your medicine cabinet? What you put on your body is as important as what you put in it, which is why goop creates and curates nontoxic—and majorly effective—makeup and skin care, with ingredients that won’t elicit side-eye.

Kosas Weightless Lip Color

Natural Beauty

Kosas Weightless Lip Color

goop says:
“These hydrating, everyday-wearable lipsticks are made with organic oils and botanical extracts, plus deeply hydrating mango and shea butters.”

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Aromatherapy Associates Polishing Body Brush

Detox Aid

Aromatherapy Associates Polishing Body Brush

goop says:
“Made with natural cactus sisal bristles, this dry brush stimulates lymphatic drainage, promotes circulation, releases toxins and removes dead skin cells.”

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Need to Know

Jean Godfrey-June’s Essentials

  • goop by Juice Beauty Face Oil: “I love how it feels, how it plumps up my skin and leaves a healthy, happy glow. I pat it on over makeup (instead of piling on extra makeup) at the 4pm energy-and-attractiveness slump.”
  • Juice Beauty Mascara: “The best mascara, natural or conventional. Makes me look 1,000 times more awake.”
  • Olio E Osso French Melon Balm: “The best, sheerest hot pink—superflattering on practically everyone.”
Juice Beauty Phyto-Pigments Ultra-Natural Mascara

Award Winner

Juice Beauty Phyto-Pigments Ultra-Natural Mascara

goop says:
“The intense pigment, high shine and serious volume-building capability rival that of any conventional mascara.”

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Kjaer Weis Cream Blush Compact

Get Glowing

Kjaer Weis Cream Blush Compact

goop says:
“The ultra-moisturizing formula is super-hydrating, easy to blend and doubles as a bright lip tint, plus the compact is sleek and supremely portable.”

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goop Clean Beauty

Reading Rec

goop Clean Beauty

goop says:
“From eating clean, getting good sleep and making sure that everything else is in balance, to how to have glowing skin and optimum energy no matter what your age, this is the ultimate guide to the goop lifestyle.”

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goop Fragrance Eau de Parfum: Edition 02 - Shiso

Pure Perfume

goop Fragrance Eau de Parfum: Edition 02—Shiso

goop says:
“A perfume of cool air, pale sun, new life unfurling on the forest floor, this mystical perfume channels the energy of spring: sensual heat against cool, damp air.”

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Olio E Osso French Melon Balm

Carry Everywhere

Olio E Osso French Melon Balm

goop says:
“Your-lips-but-better color that brightens up your whole face, yet doesn’t read as ‘lipstick’ or even ‘gloss’—just all-natural prettiness, pure and simple.”

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French Girl Menthe / Romarin Sea Soak

Bath Time

French Girl Menthe / Romarin Sea Soak

goop says:
“Four incredible types of salt—Dead Sea salt, Epsom salts, French grey salt and Himalayan pink salt—make this the ultimate formula for skin softening, muscle soothing and spirit relaxing.”

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Vintner's Daughter Active Botanical Serum

Believe the Hype

Vintner’s Daughter Active Botanical Serum

goop says:
“It’s not surprising that this oil has a cult following: it’s an infusion of 22 of the world’s most active organic botanicals mixed with powerful essential oils.”

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Week 6 Centering plus sign

goop incense, oils, and candles with other products goop incense, oils, and candles with other products

It’s a big world—and sometimes you need to shut it out. Creating a space to recharge is essential; read on for ways to stay grounded and make your refuge.

Going Inward

In moments of overwhelm, I go into my bedroom and lie down so I can feel the back of my body against the ground. I use it to remind myself that I’m human and only capable of what I’m capable of.”

—Gwyneth Paltrow, goop Founder

Ever Veritas Meditation Cushion Set

Sit Still

Ever Veritas Meditation Cushion Set

goop says
“These supportive pillows enable comfortable physical stillness, extremely helpful in personal meditative practice.”

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The goop Medicine Bag

goop Exclusive

The goop Medicine Bag

goop says:
“A pretty/powerful crystal starter kit.”

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goop Fragrance Scented Candle: Edition 02 - Shiso

Notes From Nature

goop Fragrance Scented Candle: Edition 02—Shiso

goop says:
“Shiso leaf (also known as perilla) is the unexpected star of this scent; it has a slightly spicy/fresh characteristic that’s green, earthy and delicate all at once.”

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Aromatherapy Associates Miniature Bath & Shower Oil Collection

Pick a Scent

Aromatherapy Associates Miniature Bath & Shower Oil Collection

goop says:
“Whether you’re already totally into aromatherapy, or you’re simply looking to feel (and look) better, there’s a treatment here for every need, body or mind.”

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Choice Spots

Favorite place in my home: a little outdoor patio covered in plants.”

—Kiki Koroshetz, goop Editor

Meinl Universal Set of 4 Singing Bowls & Mallet

Meditation Aid

Meinl Universal Set of 4 Singing Bowls & Mallet

goop says:
“The centering, soothing sound is beautiful for meditation, yoga, sound bathing (meditation to music), or just for relaxing, focusing and clearing the mind.”

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Now Smelling

The goop shiso candle is the most gorgeous scent; my favorite, hands down. And the Love from Sandoval room spray. They’re both nontoxic, so I feel good about breathing them in!”

—Jean Godfrey-June, goop Beauty Director