nonprofits we support

A Special Kind of Gift This Holiday Season

Whether they're heels for a dance, sneakers for a race or sandals for the first day of summer, there's something special about putting on a brand-new pair of shoes. Unfortunately, thousands of U.S. school kids don't often get that opportunity. For them, new shoes are pretty rare. Instead, the shoes they wear are often old, previously worn and falling apart at the seams.

That's where the nonprofit organization ShoesThatFit.org comes in. It's helping kids by giving them new shoes and other life-changing, essential items. Not only is ShoesThatFit.org meeting some very important, basic needs, it's also helping kids improve their self-esteem and fit in at school by eliminating one of the most visible marks of poverty. "It's hard to overstate the impact that a new pair of well-fitting shoes can have on the lives of these children," said Roni Lomeli, executive director of ShoesThatFit.org. "Being comfortable and confident in their shoes means they can focus on learning, playing and just being a kid."

It's hard to overstate the impact that a new pair of well-fitting shoes can have on the lives of these children.
- Roni Lomeli, executive director of ShoesThatFit.org

The Giving Tree

This year, Nordstrom is again partnering with ShoesThatFit.org, our friends at New Balance and our customers to make the holidays a little brighter for kids across the country through our Holiday Giving Tree. From November 29 through December 24, customers can visit any Nordstrom store to find a Giving Tree decorated with tags that include the names and shoe sizes of kids in need of new shoes. Thirty-six of our Nordstrom Rack stores are also participating, with tags at their registers. Each $10 tag purchased goes toward donating one pair of New Balance shoes to ShoesThatFit.org.

Together, we're planning to give new shoes to 10,000 kids who might not otherwise have access to them.

A Tradition of Giving Back

The Giving Tree program is a long-standing tradition at Nordstrom, with thousands of children benefiting from the work of our Giving Tree nonprofit partners. ShoesThatFit.org has been our Giving Tree beneficiary since 2010, and in that time, we've donated more than 33,700 pairs of shoes.

"The holidays are a great time to think about how we can give back," said Terri Baldwin, director of contributions at Nordstrom. "By bringing together our partners at New Balance and our valued Nordstrom customers, we're able to increase our reach and really make a difference in the lives of these children."

A Special Kind of Gift This Holiday Season

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