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TOMS: New Shoes for Kids in Need

Partnering with TOMS

We are continually amazed at the power of a simple action to change lives—like giving a child in need a pair of new shoes. Nordstrom partners with TOMS for this very reason.

Putting new shoes on the feet of children in developing countries is TOMS' mission, and one that aligns with our own efforts to offer our customers products that help them make a difference. The TOMS story began in 2006, when avid traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. In developing countries, walking is often the primary mode of transportation, and many children go barefoot because shoes are not available to them. Wearing shoes helps protect the feet from cuts and sores that may lead to infection from soil-transmitted parasites, which can in turn result in amputation.

Another issue: schools in many communities include shoes as part of the uniform required to attend"We share a special relationship with TOMS because both our companies are dedicated to building stronger communities by supporting the people who live in them." — Kristin Frossmo, BP. Shoes classes—no shoes often means no education, and this means fewer opportunities for children to learn and grow. Seeing a very real need, Blake founded TOMS Shoes. With every pair purchased, TOMS gives a pair of new shoes to a child in need. One for One. This movement has helped TOMS provide more than one million pairs of new shoes to children in need through giving partners around the world.

Embraced by customers
Nordstrom felt an immediate connection when we learned about TOMS' approach. We saw an opportunity to offer our customers a way to help create change. We were one of the first retailers to sell TOMS, and our customers have enthusiastically embraced both the shoes and the cause they support.

Many of our stores and employees are also devoted TOMS fans. Special TOMS events are often scheduled, such as "TOMS Days."

"Our entire team has really gotten behind TOMS," said Kristin Frossmo, National Merchandise Manager for BP. Shoes. "Our customers really love TOMS and what the shoes stand for, which makes it easy for our in-store teams to create fun, unique events and promotions."

Style meets substance
The quality of TOMS also reflects Nordstrom's commitment to offering customers exceptional selection and value. The shoes are casual and comfortable, with a broad range of colors and styles. Additionally, the new shoes children receive as part of the One for One campaign are often produced in the countries where they're distributed—China, Argentina and Ethiopia, to name a few—and the manufacturers that create TOMS shoes also meet the fair labor and working conditions standards required by Nordstrom.

"We share a special relationship with TOMS because both our companies are dedicated to building stronger communities by supporting the people who live in them," said Kristin.

To learn more about TOMS, visit http://www.toms.com/.

Shop for TOMS.

Partnering with TOMS

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