Lovely Kai Fragrance
First: This is a deodorant only, not an anti-perspirent, so if you like wetness control chances are pretty good that you will not like this product.
Second: Longevity is average for a "natural" deodorant; meaning if you are having a particularly sweaty day you will have to re-apply to stay fresh smelling; that is very normal for a natural deodorant product, on a regular day I'm fine with one application first thing out of the shower.
Third: Consistency is sticky and that's why I removed one star. Once applied the product leaves your armpits feeling moist and tacky, which I don't like and means I won't use it on a daily basis especially sleeveless top days(mostly I use a Bubble and Bee deodorant, which is all natural and leaves me feeling silky and dry)otherwise with sleeves it's quite nice and your clothes have a nice Kai fragrace residue.
Fourth: Fragrance is sublte. It will not overwhelm or compete with any other perfume you choose to wear that day. Yes, you will get a little whiff of Kai periodically during the day, but it's not overwhelming or overbearing.
Overall: It's a nice product that does what it claims. It leaves you smelling fresh and is gentle to your skin. If you are looking for that silky, dry feeling though this is not the product for you. I'm not sure yet if I would purchase again solely based on the sticky feeling encountered. I like the product and I love my Kai perfume oil so it's a nice scent alternative to my regular organic deodorant.
I love the scent but its not effective at all. I like the texture its creamy and nonsticky. The packaging is nice, but the overall effectiveness as a deoderant fails
Maybe someone who doesnt sweat can be happy with it