Traditional hair sprays were developed for cementing elaborate, fussy styles like the beehive and bouffant into place, but resulted in a stiff, sticky, shellacked effect. Hold Flexible Hairspray is a reinvention of traditional hair spray—it provides complete control, but with a uniquely flexible, nonflaking hold. Living proof®'s scientists created a new blend of polymers that form a flexible web, holding the strands together but never freezing them in place. Additionally, Polyfluoroester technology blocks humidity so hair doesn't become limp or frizzy. With Hold, hair retains its style, shape and incredible shine.