Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with Pure Chromatics, a new generation of eyeshadows. Real makeup-artist magic is made easy with six emblematic harmonies that captivate the eyes.
The power of water: Exclusively by Yves Saint Laurent, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before!
Use wet for a chromatic transformation. Expect the unexpected. Water does not dilute but enhances color pigments in Pure Chromatics. When used wet, the water rehydrates the eyeshadows and gives full intensity to their pigments. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.
Winner of WWD magazine's 'Prestige Brand of the Year' award; 2012.