Founded by twins Jean and Jane Ford (and now run by their daughters and nieces), Benefit Cosmetics is a family affair—and there's a lot to love about the brand. What are the fan favorites? Benefit mascara is a great place to start—check out Roller Lash and They're Real! There's a full line of Benefit brow products, including Gimme Brow+ for natural-looking fullness. Moving away from the eyes, there's the award-winning matte Hoola Bronzer. And that's all just the tip of the iceberg! Browse all Benefit makeup to find your own top picks.