Founded in Ginza, Tokyo, Shiseido approaches beauty and grooming via the hospitality principle of omotenashi, focusing on products developed to satisfy and serve their customers. The global brand continues to innovate with advanced skin care, makeup and fragrances supporting the company's core ethos, and a commitment to healthy mind and body.
Shiseido has earned a faithful following, and no wonder! The renowned brand is focused on satisfying and serving its customers with beautifully effective products. Shiseido skin care products—including sunscreen, eye cream and the revolutionary White Lucent line of brighteners and luminizers—deliver what they promise and more. Shiseido harnesses the power of science and nature in all its skin care products: the Benefiance line targets problem areas and combats the signs of aging; the Ultimune line (which includes the much-acclaimed Ultimune Power Infusing Concentrate) strengthens the skin's natural powers of defense; and the Bio-Performance line offers multiple benefits, including intensive anti-aging treatments inspired by the latest clinical advancements. And don't forget cosmetics. Shiseido foundations are legendary: developed for all skin types and a broad range of skin tones—and offered in liquid, compact, powder and stick forms. Fans are devoted to its full line of Shiseido makeup products for skin, lips and eyes—including the eyelash curler that Shiseido devotees can't live without.