Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.
Rebels and rule followers alike love Urban Decay for challenging and redefining the industry's definition of beauty while offering consistently amazing makeup. Urban Decay palettes are a favorite of those seeking edgy colors that stay in place and last all day—and all night. The brand's best-selling Naked Palette eyeshadows boast bold, velvety colors with evocative names like Burnout, Liar, Mugshot and Blackheart. Urban Decay also offers budge-proof eyeliners in a wide range of colors, plus the popular Perversion mascaras. The brand has earned a reputation for long-lasting foundations—including the All Nighter line of liquid foundation and full-coverage concealer—plus powerful All Nighter setting sprays to keep everything looking fresh. Nordstrom invites you to explore the latest from Urban Decay—and all your go-to makeup brands.