The utopian vision of Entireworld founder Scott Sternberg
Showbiz! Entireworld founder Scott Sternberg isn't just a fashion designer; he's a true showman. For him it's not just a clothing brand, but a means of communication and a conduit for a spectacle. A good place to start to understand Scott and Entireworld is the brand's killer Instagram feed. It's filled with irreverent videos Scott directs and soundtracks himself, and some of the disparate lynchpins of the brand (such as synchronized dancing and celebrity cameos from the likes of Andrew Garfield and Kirsten Dunst), sprinkled with weird puppets and pop-culture debris. Scott started his career working in the film industry at a talent agency before founding fashion brand Band of Outsiders. He left the company in 2015, and Entireworld was born in 2018. To celebrate the Nordstrom New Concepts collaboration, we asked him some questions.
Entireworld is kind of hard to qualify. How do you describe it to people?
From the brand perspective, putting the product aside for a second, the spirit of the brand is such that it's this idea of how people from the past looked at the future. It's about the spirit of hippie modernism and utopia. In the '60s, the way we rendered the future was through a lens of optimism, versus now where we tend to think of the future as apocalyptic. That's the sort of impetus of and spirit behind what the brand is.
In terms of the product, it's quite simply the stuff you live in. It's the building blocks of your wardrobe. It's designed, fabricated and manufactured in the purest, most responsible, sustainable way possible. It's pure, distilled wardrobe essentials. I hate all of those last words, but that's the best way I can describe it.
Part of your utopian vision seems to incorporate being cozy. Everything looks quite comfortable.
The idea of being incredibly comfortable but not at the point where it's sports or athleisure. That's part of the frequency. Why shouldn't you feel soft and yummy all of the time?
I like how Entireworld pushes a full sweatsuit look. It needs a resurgence and hasn't come back into style in a long time, but should.
That's our cause. It's the uniform idea. For women, the jumpsuit comes in and out of style, but not so much for men. But especially now. Everything is just so messy. There is so much news. There is so much information out there and images. This is purity.
I like that purity and minimalism are key components of Entireworld. There may be the stray stripe here and there, but it isn't some crazy logo and graphic streetwear vibe.
That's very deliberate. We're an antidote to that. We're deliberately going against the grain. I love graphics but I didn't feel like the world needed any more of that.
There are exclusive sweats made for Nordstrom. What were you trying to convey in the language of sweats?
We were just trying to create this palette that was at once super fresh but nonseasonal, so it's something you could buy in the dead of winter, but it will give you happy, optimistic, colorful spring vibes, maybe.
The assortment gives a real taste of the entirety of Entireworld.
Very much so. Yeah. Because you guys have pieces from the main collection as well. The core of what we do is color—unabashed and pure. Our No. 1 design element is color.
Let's talk about the geodesic domes that are in the stores.
The dome becomes this sort of monolith of connection. At its invention, it was just this feat of physics and architecture—this brilliant, super-lightweight structure that could withstand weight and wind, with a sustainable approach. And the dome is just cool. It's a symbol for what could be: a great life, a utopia. And it's a symbol for Entireworld. It's one of our main brand go-tos. I've been geeking out on domes since I started the brand.
Tell me about the "Connections" theme to the campaign.
Connections is more of a concept for the shop and it's about this idea of connecting these eight shops together into one shopping experience. That's a reflection or an echo of something we do on our e-commerce platform. If you go on theentireworld.com, in our little main control box there's a ticker that's constantly giving you information about what's happening in real time in the world. "It's raining in Ibiza." "There are 180 people shopping here with you." "Somebody just put socks into their cart."
The concept was that you weren't just in this solitary e-commerce shopping experience, but you're actually shopping with other people. We were trying to extrapolate that to the shops through the domes, this sort of place of connection where you can meet people from the city that you're in inside of that dome. And then also this idea of connecting all these domes, all these cities together. So they're in fact one big shop, one big Entireworld unit, regardless of geography or physical location.