Supporting Our Communities: Gift Card Give Back
"This is a way for us to further our support of the organizations that mean the most to us as a company and those that also matter individually to our employees," said Baldwin.
Each year, thousands of organizations request charitable support from Nordstrom and hundreds are selected to receive cash grants. Though Nordstrom supports a variety of programs and organizations, the company primarily focuses its giving on programs and organizations that take care of kids and empower youth.
Funds from the Gift Card program will also help support the company's new Employee Charitable Match program. Launching in summer 2015, the program will provide employees with $5,000 annually to match their personal donations to qualified nonprofit organizations.
"Tying our company's commitment to giving back to our Gift Cards just seems like the right fit and it helps us further demonstrate to our customers, our employees and those who purchase or receive a Gift Card that we are a company that really cares," said Baldwin.