Nordstrom Cares: Taking Care of Our Communities
Celebrating Pride Month
An explosion of color, glitter and love consumed the streets in cities across the U.S. and Canada as communities came together and celebrated Pride Month in June. As in previous years , hundreds of Nordstrom employees joined their local Pride parades wearing rainbow sunglasses, t-shirts and bracelets and helped spread a message of “Love and Peace to You".
Partnering with Shoes That Fit this back-to-school season
This back-to-school season, Nordstrom is proud to partner with our customers and the nonprofit Shoes That Fit to provide 25,000 brand-new, properly fitting shoes to children in need to help start their school year off on the right foot.
Nordstrom joins Pearl Jam in their efforts to fight homelessness
Currently, Seattle's homeless population is the third largest in the country, with more than 12,000 people living without shelter.
Nordstrom was a proud sponsor of the 2018 Special Olympics
The 2018 Special Olympics USA Games kicked off earlier this month in Seattle. The event brought together more than 4,000 Special Olympics athletes and coaches, thousands of families, volunteers and spectators from across the country, for a week of family-friendly events and competitions. Athletes competed in 14 team and individual sports, including track and field, basketball, bocce, bowling, flag football, and volleyball.
Recent Corporate Social Responsibility (CSR) Recognition
We’re excited to share Nordstrom has been recognized by PEOPLE magazine on its PEOPLE magazine on its 2018 Companies That Care list. This list is developed in partnership with Great Place to Work® to highlight top U.S. companies that have succeeded in business while also demonstrating outstanding respect, care and concern for their employees, their communities and the environment.
2017 Sharing Our Progress CSR Report
Our 2017 Sharing Our Progress (SOP) Corporate Social Responsibility (CSR) Report is now live! Each year, we report on what we’ve accomplished and our progress toward the company’s 2020 CSR goals. These CSR goals are focused on reducing carbon footprint, conserving resources, offering sustainable and healthier products, giving back and supporting human rights. This report previews the company’s 2018 priorities.
Women-Produced Coffee Launch
We want to be a retailer our customers and employees can be proud of, which is why we regularly look for opportunities to bring our customers products that are made in a responsible way. Beginning May 7, we’ll be offering a series of three women-produced coffees from three different countries. The coffees are each produced by women’s groups addressing gender equality in the coffee industry. From farm ownership to harvesting and sorting the beans, women were integral in the production process of each coffee.
The coffees will be available for a limited time in nearly all of our Specialty Coffee locations. Each 12-oz. bag will be available for purchase for $14.95 in the U.S. and $15.95 in Canada. “Women are an essential, but largely untapped resource in the coffee industry. When they’re able to be fully integrated into the production process, businesses, families, communities and the entire coffee industry benefits,” said Bill Wilson, national director of Specialty Coffee at Nordstrom.
Our Restaurant division is one area of our business where we’ve been able to forge new partnerships and introduce innovative programs that are making a difference in our communities. Partnering with the International Women's Coffee Alliance (IWCA) to offer customers this women-produced coffee allowed us to connect with these farms and the women who lead them.
“Our focus at the IWCA is to connect, empower, and advance women in coffee. We are a network of self-driven, self-governed chapters who themselves define what it means to lead their families, communities, and businesses toward a sustainable future,” said Kellem Agnew Emanuele, President of IWCA.
Although hundreds of miles and an ocean separate the three coffee farms that produce the beans we are offering, the positive impacts of women in coffee are consistent across the three farms that produced our new coffees: Las Rosas (in Colombia), Las Mercedes (in El Salvador) and Burundi Karehe (in Burundi, Africa).
Lucia Ortiz, from the Las Mercedes farm in El Salvador, currently manages the farm, which has been in the Ortiz family since 1886 and has withstood civil war and the constant threat of gang violence. It’s a legacy that will be passed on to her three children. In thinking of her children and their futures, Lucia knew she had to step in and lead a farm she would be proud to hand over to them one day. Six years later, the success of the farm hasn’t just helped the Ortiz family, the community has also seen many benefits. The medical clinic that was originally built to serve the coffee plantation workers and the neighboring community has expanded and today serves 13 surrounding communities with a nurse on duty all week and a doctor available on weekends. A big focus for the clinics is the prevention of cervical and breast cancer.
“This is a big part of what Nordstrom is helping to support, access to preventive health care for women in these rural areas,” said Lucia. The coffee-producing communities in Colombia hold a similar view on the impact coffee has had on their family. Las Rosas farm has seen major positive changes in the family dynamics as a result of empowering women leadership in the farms.
“The violence from the conflicts in some areas of Colombia left many women to manage their farms and make a living for their children on their own. Coffee has been able to provide them and many post-conflict communities with an alternative source of income,” said Nathalie Gabbay Huddleston, coffee importer for Las Rosas farm. Across the Atlantic in Africa, farmers from the Burundi Karehe farm have been able to take the income and begin a savings program within the community. These savings allow women to become more financially independent.
Check out the full interview with all of these women farmers on The Thread here.
Nordstrom is honored to be part of this partnership and to help create opportunities for these women to access the global coffee market. We’re also very excited to give our customers the opportunity to support them by purchasing a bag of coffee.
Taking Care of Our Communities: Nordstrom Day of Caring
February 5, 2018
Nordstrom employees across the country came together to help support the work of local nonprofit organizations during our annual Day of Caring events. Projects in 2017 ranged from sorting 7,000 pounds of potatoes at a food bank in Newport Beach, California, to sorting donations in preparation for an event benefiting local teens in White Plains, New York. Here are just a few of the volunteer activities our employees took part in during last year's Day of Caring.
A Community Treasure in NYC
After two years of supporting children throughout New York City, Treasure & Bond closed its doors in August 2013. Since it opened, Treasure & Bond has donated more than $200,000 to dozens of impactful New York City charities. We are proud to have had the opportunity to contribute to these organizations and look forward to finding new ways to give back to the community of New York City. The following is a post that ran in January 2013.
In August 2011, New York City's Soho neighborhood became home to Treasure & Bond, a store with a unique approach to doing business. With a focus on giving back, the Nordstrom-owned (but independently operated) retailer is located at the intersection of retail and philanthropy.
In a fun (and sometimes fierce) competition, selected nonprofit organizations serving children in New York City compete for the chance to be one of two featured nonprofits each quarter that will split 100% of the store's after-cost profits.
A Grassroots Effort
When National Dance Institute (NDI) learned about Treasure & Bond, it immediately set its sights on becoming a funding recipient. "We saw an article about Treasure & Bond's opening in a newspaper," said Graig Donnelly, development manager for NDI, which focuses on arts education programs for schoolchildren. "We decided we would do whatever we had to in order to be a beneficiary."
NDI submitted an application, and once chosen as a semifinalist (there are usually a dozen selected), developed what Donnelly called a "multifaceted grassroots effort to get out the vote." It focused on visibility through social media and brought dozens of kids who participate in NDI's award-winning programs into the store for an impromptu performance.
"We were excited to perform in public and share with new audiences our passion for creative expression through dance and music," said Donnelly.
The efforts paid off when NDI was selected as one of the two winners. The final earnings will support programs for more than 5,000 public schoolchildren.
Helping People Help People
"Partnering with so many awesome organizations in this community has been a fun adventure," said Paige Boggs, Treasure & Bond general manager. "What makes this store special is that when customers buy something they're benefitting people in need, right here in this community."
What also makes Treasure & Bond special is an interesting and sometimes quirky product selection, said Boggs. "At our core is one simple goal: to help people help people—and to do so with wit, imagination and style." As such, the store sells a variety of items, from accessories to artwork and apparel. One recent offering: Freitag accessories made from seat belts, bicycle tubes and airbags. "Customers tell us they find one-of-a-kind gifts and they love knowing their purchases give back," said Boggs.
Energy from Inspiration
The store's environment is also very much its own. It's not uncommon to be greeted by performances like the one from NDI. Two nonprofits, Theater Works and Urban Word, recently held in-store creative workshops and demonstrations to give customers a glimpse of the services they provide kids. "There's always a lot of energy here," said Boggs.
The store's special brand of energy driving inspiration is just as meaningful as its commitment to financial contributions. According to Donnelly, "Treasure & Bond has the opportunity to truly inspire its customers to become more interested in organizations that serve the youth of our great city. That exposure and opportunity for dialogue has the potential to be transformational."
When Justin Studebaker, a Personal Stylist at our Roseville Galleria store in California, first learned about Koinonia Homes for Teens, he knew he wanted to help. Focused on supporting teens who are struggling with alcohol dependency, the organization has been providing an essential service in the Sacramento community since 1982. Their current programs include Therapeutic Foster Care, Adoption, Day Treatment, Medically Fragile, Residential Group Homes for chemically dependent adolescents and a County Crisis Resolution Center.
After hearing the stories of these youths, it only seemed logical for Justin to use his 10 years of men’s styling experience with Nordstrom to contribute to and support the Koinonia Homes for Teens’ cause. “I got started because I felt so much gratitude for my life and my incredibly supportive family,” Justin said. “Hearing how these foster care kids have no real family support, how they are expected to be on their own at age 18 and succeed in life—I know I couldn’t do what they were trying to do.”
From court hearings to job interviews, teens in this organization attend a variety of events where looking their best is important. As a Personal Stylist, Justin has experienced firsthand the positive effects a well-coordinated outfit can have on a person’s self-esteem and sense of empowerment. Initially, Justin created and led a style workshop for teens staying at the center. He also created a style workbook to help them independently prepare for important occasions—but he didn’t stop there.
In May of 2016, Justin chaired a style event for Koinonia as part of Big Day of Giving, an annual fundraising event in the Sacramento area. The effort raised over $7,000 and resulted in about 10 rolling racks of clothing donations for the teens. By the fall of 2016, seven more Nordstrom employees had joined Justin for another workshop, and six more Koinonia graduating teens went on shopping sprees thanks to the fundraising and community support.
“The work we do with Koinonia Homes for Teens could not be done without the integral contribution of several Nordstrom employees,” said Justin. “Their support allows us to focus on what is next for Koinonia’s Dress for Success program.” Part of those next steps is developing partnerships with local businesses within the community to share their advice on different careers. In fact, several of Justin’s personal Nordstrom customers have already signed up to speak. “It is a great cause, truly making a difference in the local community,” he said of Koinonia. “Luckily, I figured out a way to use my 10 years in men’s styling to make a difference too.”
Look Great & Give Back: Treasure & Bond
Remember when we launched our give-back brand Treasure & Bond last year and then told you about its first donation in March 2015? Well we've got more exciting news to share: the brand is giving back even more, and it's expanding!
In addition to women's apparel, you'll be able to find Treasure & Bond in women's footwear, handbags, soft accessories, men's apparel and kids' apparel. Kids' apparel will launch in February 2016. The rest of the expanded line is available in stores and online at Nordstrom.com and will now include:
• Women's footwear features washed artisan staples with a "borrowed from the boys" feel. Casual urban boots and booties take center stage, supported by distressed leather sandals and flats.
• The men's apparel collection will be rooted in denim (under $100!) and surrounded by cool, laundered tees, lived-in shirts, jackets and rugged sweaters.
• Treasure & Bond handbags will focus on a mix of authentic casual silhouettes with crossbody totes and satchels, while the brand's soft accessories will feature an effortless urban-cool-layering authentic aesthetic. Both will be available in October.
"The positive feedback from our customers has enabled us to support inspiring organizations."
—Mark Tritton, President of Nordstrom Product Group
And the giving continues! Every six months we donate 2.5% of Treasure & Bond net sales (that's equal to 5% of net profits) to different organizations that are focused on caring for kids and empowering youth. Most recently, we were able to give Girls on the Run a $254,000 donation. That brings our grand total to nearly $440,000 since we launched the brand last summer—and it's all made possible by sales of the brand's classic, Americana-inspired collection.
Moving forward (through January 2016), we'll be teaming up with Boys & Girls Clubs of America to support their mission of providing safe spaces for millions of kids to learn, grow and have fun. Why Boys & Girls Clubs? "The answer is pretty simple," said Terri Baldwin, Nordstrom Charitable Giving Director. "The Boys & Girls Club has been a leader in youth empowerment for more than 150 years, and they are heavily involved with the communities we serve." The brand will also support selected organizations that empower youth in Canada.
Ready to start shopping? All of Treasure & Bond will be available in all Nordstrom stores and online at nordstrom.com/treasureandbond.
A Milestone Gift
Today marked a milestone moment for Treasure & Bond—we just announced the give-back brand's largest donation ever: a $719,107 gift to Big Brothers Big Sisters of America and Canada. The donation (which represents 2.5% of the brand's net sales from February 2, 2016, through January 31, 2017) means we've donated a grand total of more than $1.4 million since we launched the Treasure & Bond brand in 2014.
March 9, 2015
In summer 2014, we launched our first give-back brand: Treasure & Bond. Because we donate 2.5% of net sales from the brand (that's 5% of net profits), customers are able to enjoy the latest in fashion while giving back at the same time. Girls Inc., an organization that inspires young women and girls to be strong, smart and bold, was the first Treasure & Bond beneficiary. In the six months following the launch of the new brand, $185,000 was raised to enable Girls Inc. to reach even more girls across the country.
"The donation from Nordstrom makes it possible for Girls Inc. to reach even more girls and give them the tools and support they need to succeed in school and in life," said Judy Vredenburgh, president and CEO of Girls Inc.
"We want all girls to recognize and activate their limitless potential."
—Elizabeth Kunz, CEO of Girls on the Run
A New Partnership
Beginning February 1, 2015, Girls on the Run became the new Treasure & Bond nonprofit partner through July 2015. Girls on the Run teaches valuable life skills through a fun and engaging curriculum centered on interactive lessons and running. With 225 councils, Girls on the Run reaches girls across the country. The organization will reach a major milestone in spring 2015 when it serves its one millionth girl.
"We're so honored that we have the opportunity to partner with Nordstrom and their Treasure & Bond brand," said Elizabeth Kunz, CEO of Girls on the Run. "We want all girls to recognize and activate their limitless potential and are grateful for Nordstrom's support in helping us fulfill our mission."
"Girls on the Run is a natural organization for us to partner with as we continue to hopefully expand the impact that Treasure & Bond is able to make in our communities," said Terri Baldwin, Nordstrom Contributions director. "We're pleased to support them as they achieve this exciting milestone—one million girls served—through their transformative and inspiring program."
The Spring Collection
Though the beneficiary partner is changing, the updated and reworked favorites that customers have come to expect from Treasure & Bond aren't going anywhere. The brand launched with soft plaid shirts, cozy sweaters and moto jackets. Designed for the cool girl, the spring collection will feature new denim washes, easy shirts, worn-in jean jackets and boyfriend influences. Treasure & Bond is available now at every Nordstrom t.b.d. department and online at Nordstrom.com.
To learn more about the inspiration behind the Treasure & Bond brand, check out our Treasure & Bond launch feature story.
Look Great & Give Back: Treasure & Bond
January 1, 2015
Nordstrom has always been committed to offering our customers the latest in fashion and trends. We've also long looked for opportunities to give back to the communities that give us so much. So why not marry the two? Look Great & Give Back. That's the thought behind the new Nordstrom brand, Treasure & Bond.