Natural beauty is for everybody. Discover cult favorites and need-to-know new brands in our collection of powerful skin care, spectrum-spanning makeup and tools to transform your routine. It's glow time.
"Natural beauty is all about letting your own light shine."
—May Lindstrom, May Lindstrom Skin
"Our ultimate stakeholder is the earth."
—Randi Christiansen, Nécessaire
"There is no one single definition of beauty."
—April Gargiulo, Vintner's Daughter
"Natural beauty is accepting and appreciating who you are inside."
—Audrey Siu, VEQUE
Everything here is free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc. What's in abundance: organic ingredients, botanical extracts, essential antioxidants and more of nature's power players.
In honor of International Women's Day on Friday, March 8, and this year's theme of #BalanceforBetter, we asked some of the shop's female founders for their advice to fellow entrepreneurs, how they unplug and handle imposter syndrome, and their visions for a more gender-balanced future.
Pop-In@Nordstrom Fresh Faces runs from March 1 to April 14 online at Nordstrom.com/POP and in person at the following Nordstrom stores:
Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Olivia Kim. Each month we present new and exclusive products, designers and content built around a different theme or collaboration; past Pop-In themes include poolside glamour, K-beauty, Paris, '90s raves and road trips, to name a few—plus partnerships with Away, MCM, Allbirds, Everlane, goop, HAY, Nike, The North Face, Aesop, Opening Ceremony and more. Find the Pop-In at selected stores and online at Nordstrom.com/POP—and come back to visit us every month or so for a totally new Pop-In@Nordstrom.