The TOMS Movement
Each year, TOMS asks everyone to go barefoot for one day to raise awareness of the millions of children around the world who don't have shoes themselves. The "One Day Without Shoes" global initiative welcomes participants from America to Asia and all across the globe to share this message.
A full day's walk on unpaved roads is not easy for anyone, especially for a 70-year-old, legally blind man from Nepal named Gyaljun Shelba. Fortunately, he had help from his son, who carried him to a mobile eye clinic supported by TOMS eyewear purchases for free, professional eye care. After receiving cataract surgeries in both eyes, Shelba was able to see his wife clearly for the first time in more than a year, and his reaction was unforgettable.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®
Realizing this movement could serve other basic needs, Mycoskie launched TOMS Eyewear. With every pair of sunglasses purchased, TOMS will help give sight to a person in need. One for One.®
Customers currently help TOMS give shoes and sight in more than 50 countries. By using the purchasing power of conscious consumers, TOMS strives to be a global organization that serves those in need and hopes to inspire others to make a difference with their everyday choices.