Treasure & Bond + Girls on the Run
March 9, 2015
In summer 2014, we launched our first give-back brand: Treasure & Bond. Because we donate 2.5% of net sales from the brand (that's 5% of net profits), customers are able to enjoy the latest in fashion while giving back at the same time. Girls Inc., an organization that inspires young women and girls to be strong, smart and bold, was the first Treasure & Bond beneficiary. In the six months following the launch of the new brand, $185,000 was raised to enable Girls Inc. to reach even more girls across the country.
"The donation from Nordstrom makes it possible for Girls Inc. to reach even more girls and give them the tools and support they need to succeed in school and in life," said Judy Vredenburgh, president and CEO of Girls Inc.
"We want all girls to recognize and activate their limitless potential."
—Elizabeth Kunz, CEO of Girls on the Run
A New Partnership
Beginning February 1, 2015, Girls on the Run became the new Treasure & Bond nonprofit partner through July 2015. Girls on the Run teaches valuable life skills through a fun and engaging curriculum centered on interactive lessons and running. With 225 councils, Girls on the Run reaches girls across the country. The organization will reach a major milestone in spring 2015 when it serves its one millionth girl.
"We're so honored that we have the opportunity to partner with Nordstrom and their Treasure & Bond brand," said Elizabeth Kunz, CEO of Girls on the Run. "We want all girls to recognize and activate their limitless potential and are grateful for Nordstrom's support in helping us fulfill our mission."
"Girls on the Run is a natural organization for us to partner with as we continue to hopefully expand the impact that Treasure & Bond is able to make in our communities," said Terri Baldwin, Nordstrom Contributions director. "We're pleased to support them as they achieve this exciting milestone—one million girls served—through their transformative and inspiring program."
The Spring Collection
Though the beneficiary partner is changing, the updated and reworked favorites that customers have come to expect from Treasure & Bond aren't going anywhere. The brand launched with soft plaid shirts, cozy sweaters and moto jackets. Designed for the cool girl, the spring collection will feature new denim washes, easy shirts, worn-in jean jackets and boyfriend influences. Treasure & Bond is available now at every Nordstrom t.b.d. department and online at Nordstrom.com.
To learn more about the inspiration behind the Treasure & Bond brand, check out our Treasure & Bond launch feature story.